Meet The Founders

Hello! We are Mia & Michelle — We met in college, bonding over a shared love for social media, storytelling, and strategy.

But as we worked with real clients, we noticed many brands were missing one thing: community.

Being from San Antonio, we know how powerful community is in building trust and connection. That insight sparked Once Miradas: a digital marketing agency dedicated to helping brands connect authentically and with purpose.

Michelle Goains

Mia Ortiz

What Does Once Miradas Mean?

Once Miradas translates to “11 looks,” but for us, it’s more than just a phrase.

Both of us were born in November (the 11th month!) and share the Scorpio spirit, so the “11” represents us.

Miradas—meaning “looks” or “visions”—reflects the strategies, ideas, and creativity we bring into every project.

We also wanted our name to honor our roots. Choosing Spanish was intentional—it’s a nod to our identity as proud first-gen Latinas and a way to put our culture into the heart of our agency.

Once Miradas is more than a name—it’s our story, our vision, and the heart we pour into every brand we support.